Intentionality with Dominique Featuring Kemah Washington of BRANDIlly Creative Group

Kemah Washington

Welcome to another episode of Intentionality with Dominique with your host Dominique Simpson Milton, sponsored by The Carolinas-Virginia Minority Supplier Development Council. In today’s segment, we are joined by Kemah Washington, President of BRANDilly Creative Group.

The mission of this show is to improve the success rate of entrepreneurs and show them how to become valued and in demand suppliers in the marketplace so they can scale their business.

The Foundation of Intentional Relationships

Dominique Simpson Milton, an intentional connector and advocate for entrepreneurial growth, emphasizes the significance of nurturing relationships in the business landscape. Relationships are investments, she suggests, which require effort, genuine contribution, and the understanding that they may evolve unpredictably. The key is to invest without the immediate expectation of a return, allowing the potential for boundless results.

The BRANDilly Story: A Case Study in Intentionality

Kemah Washington, the Founder of BRANDilly Creative Group (BCG), embodies the essence of building intentional relationships. After a period of minimal engagement with the Council for entrepreneurial development (CVMSDC), Kemah’s relationship with them took a transformative turn. What started as a lukewarm connection blossomed into a significant business opportunity, eventually earning BRANDilly the council’s total imaging business.

Investing in Relationships: The Long-Term Payoff

When you give to a relationship without the expectation of immediate gain, it sets the stage for organic growth. As Kemah discovered, some of BRANDilly’s biggest contracts stemmed from conversations that were simply about connecting, not contracting. This shift in mindset from transactional to relational is a game-changer for entrepreneurs seeking to cultivate a network that supports and sustains their business.

The Entrepreneur’s Journey: Lessons in Growth and Resilience

Kemah’s entrepreneurial path wasn’t without its challenges. He candidly shares the ups and downs BRANDilly faced, including navigating the recession and learning to grow the business sustainably. One profound realization was the need to get out of his way and focus on building relationships rather than chasing contracts. This pivot in approach sparked a remarkable 300% growth for BRANDilly.

Building a Strong Team: The Cornerstone of Scaling

A business is only as strong as its team. Kemah attributes much of BRANDilly’s success to having the right people who share his vision and commitment. By entrusting responsibilities to a capable team, he can now focus on working ‘on’ the business rather than ‘in’ it, a crucial step for any entrepreneur aiming for expansion and scale.

Strategic Growth: Leveraging Technology and Smart Investments

In today’s digital age, leveraging technology is not just a luxury but a necessity. BRANDilly’s strategic use of online printing capabilities and customer service automation showcases how technology can replicate the work of multiple employees, driving efficiency and enhancing customer experience.

Key Takeaways

  1. Invest With Purpose: Cultivate business relationships with the same care and intention as you would with personal ones. Your network is your net worth.
  2. Embrace the Roller Coaster: Growth is non-linear. Learn from the dips and celebrate the peaks, staying agile and adaptable throughout your entrepreneurial journey.
  3. Empower Your Team: Build a team that’s as invested in your vision as you are. Delegate, trust, and let them take the reins where they excel.
  4. Growth Through Technology: Use technology to streamline operations, improve customer interaction, and boost your business’s capability to serve more clients effectively.
  5. Patience Pays Off: Sometimes, the seeds of relationships planted today will bear fruit years down the line. Stay patient and consistent in your networking efforts.

Visit cvmsdc.org for more resources on supplier diversity and to connect with a community dedicated to intentional business growth. Remember, in the words of Dominique Simpson Milton, “we must always, always remain intentional to gain knowledge, skills, and connections so we can grow and thrive in business.”

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