Intentionality with Dominique Featuring Connie Hom of Buckingham Greenery

Intentionality Connie Hom

Welcome to another episode of Intentionality with Dominique with your host Dominique Simpson Milton, sponsored by Altria and The Carolinas-Virginia Minority Supplier Development Council. In today’s segment, we are joined by Connie Hom, CEO and Director of JOY at Buckingham Greenery.

The mission of this show is to improve the success rate of entrepreneurs and show them how to become valued and in demand suppliers in the marketplace so they can scale their business.

Embracing Your Passion

Connie has been in the business for over 40 years, turning her love for plants into a successful enterprise. The lesson here is profound yet simple: “Do what you love and love what you do.” This passion has been the fuel for Buckingham Greenery’s growth and longevity. But how does one make a passion profitable?

Navigating Business Challenges with Flexibility

In business, the only constant is change. Connie’s journey through three recessions and a pandemic speaks to the importance of flexibility. As markets evolve, so must your business. Buckingham Greenery’s ability to adapt to these changes has been pivotal in their success. Yet, adapting doesn’t mean losing sight of your passion; it’s about making strategic business decisions that align with your core values and market demands.

The Art of Scaling

Many business owners confuse being busy with being productive. Connie emphasizes the difference between working “in” the business—handling day-to-day tasks—and working “on” the business—focusing on strategic growth. This distinction is crucial for any entrepreneur looking to scale their venture. So, ask yourself, “Am I merely surviving from day to day, or am I strategically planning for growth?”

Building an Intentional Team

Every entrepreneur has strengths and weaknesses. Recognizing this, Connie built a team that complements her skills. She loves marketing, public relations, and sales, but operations? Not so much. By surrounding herself with a team that can cover those areas, she can focus on what she does best. This is intentional team-building at its finest. It’s not about having all the skills; it’s about having all the right people.

Investing in Development

Connie credits a significant part of her company’s success to her involvement with the CVMSDC—an organization that offers certification, development, connection, and advocacy for minority business enterprises. Development, as Connie puts it, is about taking time to work on your business. It’s about learning, networking, and leveraging opportunities like educational programs to refine your strategy and operations.

Diversifying Revenue Streams

Diversification is key in any business model. For Buckingham Greenery, this means not just providing interior landscaping services but also offering maintenance, rentals for corporate events, and holiday decorating. By having multiple streams of income, the business can withstand market fluctuations, a lesson all too relevant in the wake of COVID-19.

The Importance of Being Intentional

Connie’s parting advice is to be intentional in all aspects of your business. From hiring contractors for specific tasks to leveraging the expertise of a professional team akin to a board of directors, intentionality is about making deliberate decisions that align with your business goals and values.

Turning a passion into a profitable business is not just a dream; it’s a reality for those who approach it with intentionality. Connie’s success story teaches us that passion, coupled with strategic planning, flexibility, and the right support, can lead to a sustainable and profitable business.

Key Takeaways

  1. Fuel Your Business with Passion: Let what you love guide your entrepreneurial journey, but don’t let it cloud your strategic business decisions.
  2. Be Nimble, Be Quick: Embrace flexibility and adaptability to navigate through economic changes and market trends.
  3. Work On, Not In: Transition from day-to-day tasks to strategic growth to scale your business effectively.
  4. Build Your Dream Team: Surround yourself with people who complement your skills and share your vision.
  5. Invest in Yourself: Take advantage of development opportunities to refine your business acumen and network.
  6. Diversify to Thrive: Establish multiple revenue streams to create resilience in your business model.
  7. Intentionality is Key: Make deliberate, strategic choices in every aspect of your business to ensure alignment with your goals.

Visit for more resources on supplier diversity and to connect with a community dedicated to intentional business growth. Remember, in the words of Dominique Simpson Milton, “we must always, always remain intentional to gain knowledge, skills, and connections so we can grow and thrive in business.”

Connect with Connie Hom


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