Welcome to another episode of Intentionality with Dominique with your host Dominique Simpson Milton, sponsored by Altria and The Carolinas-Virginia Minority Supplier Development Council. In today’s segment, we are joined by Andrea Lyons, Founder and CEO of All About Presentation.
The mission of this show is to improve the success rate of entrepreneurs and show them how to become valued and in demand suppliers in the marketplace so they can scale their business.
Embrace Coachability for Growth
Every successful entrepreneur’s toolkit should include the ability to receive and act upon feedback. Andrea emphasizes, “Don’t have a stubborn spirit. Be open to the feedback, the criticism. Don’t take it personally.” This mindset is crucial for growth. Are you listening to the market and to those who’ve walked the path before you? As Andrea suggests, consider all criticisms as true for a moment, and then ask yourself, “How do we fix it?”
The Power of Delegation
The transition from ‘doing’ to ‘leading’ is a pivotal moment for any business owner. Andrea shares her journey from being the ‘chief everything officer’ to focusing on her role as an executive producer. “I’m not in the business as much anymore. I’m trying to work on the business as much as possible.” What tasks can only you do, and which can be delegated? Identifying these is key to scaling your business effectively.
Visionary Leadership and Scaling
Andrea’s experience illustrates the transformative power of stepping back from day-to-day operations to adopt a visionary role. “As long as I can focus on where we are going… the business grows because everyone is focused on the thing they’re supposed to be focused on.” Are you caught up in the minutiae, or are you leading your team towards a collective goal?
The 15-Minute Increment Strategy
An intriguing approach to productivity and time management shared by Andrea is planning in 15-minute increments. “From 08:30 a.m. to 5:00 p.m., we do what we call the dailies.” By planning their week ahead of time, her team maximizes efficiency and effectiveness. How might dissecting your day enhance your productivity?
The CEO’s Unique Role
“Sitting down and focusing on the things you need to focus on” is another nugget of advice from Andrea. As the CEO, your job is to navigate the ship, not to row it. Are you empowering your team to take the reins where they are competent so that you can drive the business forward?
Expertise as a Service
Andreas’ company offers more than just event management; it provides expertise that saves time and money, and enhances professionalism. “You’re buying expertise… like reading a hotel contract.” Through her lens, how can your business offer not just a service, but a wealth of knowledge and experience that adds undeniable value?
Learning the Art of Scaling
Understanding scaling is vital. Andrea describes it as adding hours to your day through other people. “Andrea has 24 hours. Andrea and Dominique now have 48 hours.” This concept extends beyond simple manpower; it speaks to multiplying your business’s capabilities. Are you ready to multiply your impact?
The Importance of Self-Development
Lastly, Andrea stresses the importance of self-development and continuous learning. “Being a part of groups, associations, councils that can help… is so great because they’ll say, here’s where the world is going now, and you need to be a part of it.” How are you investing in your growth and staying ahead of the curve?
Andrea’s journey offers a blueprint for entrepreneurs looking to scale their businesses with intentionality. From embracing coachability to effective delegation and visionary leadership, her strategies are practical and transformative.
- Feedback is Fuel: Use criticism constructively to navigate your business towards success.
- Delegate to Dominate: Identify tasks only you can do and delegate the rest to scale effectively.
- Plan with Precision: Consider a 15-minute increment strategy to optimize your team’s productivity.
- Focus on Your Role: As CEO, concentrate on steering the ship rather than rowing it.
- Sell Expertise: Offer your knowledge and experience as part of your service.
- Multiply Your Time: Scale your business by effectively leveraging the time and talents of others.
- Never Stop Learning: Continuous self-development is key to staying relevant and growing your business.
Visit cvmsdc.org for more resources on supplier diversity and to connect with a community dedicated to intentional business growth. Remember, in the words of Dominique Simpson Milton, “we must always, always remain intentional to gain knowledge, skills, and connections so we can grow and thrive in business.”