Welcome to another episode of The RVA Small Business Show with your host Joan Bowling. In today’s segment, we are joined by Dan Heneghan, RVA Chairperson of C12 Forums.
C12 Forums equips Christian CEOs and owners to build great businesses for a greater purpose.
If we’re serving our employees and our customers, in a way that gives God the glory, then that’s a positive impact on many people. -Dan Heneghan
The C12 Vision and Its Impact
C12’s purpose is not just about integrating faith into business. It’s about creating an environment where peers work together to make better decisions, avoid costly mistakes, and create comprehensive plans for business growth, all while striving to make an impact beyond the bottom line.
As Dan explains, “If we have a Christ-following CEO or Owner, then there’s fundamentally a belief that God has a plan for their life. And if he has a plan for their life, he would most likely have a plan for their business.” By viewing their businesses as an extension of their faith, CEOs and Owners can bring a unique perspective to their operations, fostering a company culture that not only drives profitability but also resonates with their personal beliefs.
The Buffalo Culture: Embracing the Storm
One of the unique aspects of the C12 approach is the concept of the “Buffalo Culture”. This refers to the herd mentality of buffaloes who, instead of running away from a storm, gather together and head straight into it. In the same way, C12 encourages its members to lean into challenges, ask hard questions and strive for transparency and encouragement in their business practices.
The C12 Experience and Its Benefits
Joining the C12 group offers numerous benefits to its members. First, it fosters business growth by emphasizing best business practices. It also enhances the culture of the company as the CEO or Owner lives out their faith through their leadership.
The C12 experience is not just about attending a monthly meeting. It’s about working on your business, getting feedback from peers, and learning from a facilitator who guides the discussion and ensures everyone stays on track. As Dan mentions, “It’s a wonderful day to work on my business, not just in the business.”
- Integrating Faith and Business: C12 encourages Christian CEOs and business owners to integrate their faith into their business practices, fostering a company culture that reflects their beliefs.
- Embracing Challenges: The concept of the “Buffalo Culture” teaches members to lean into challenges and ask hard questions, promoting transparency and encouragement in their business practices.
- Working on Your Business: C12 provides a platform for business owners to work on their business, not just in it, offering insights and guidance to help enhance growth and profitability.
- Creating Impact Beyond Profit: C12 aims to create an impact beyond the bottom line, helping businesses serve a greater purpose in line with their faith.