Welcome to another episode of The RVA Small Business Show with your host Joan Bowling. In today’s segment, we are joined by Lori Waran, President of Richmond Raceway.
Millions of people every year attend NASCAR events, and the Richmond region this year has been chosen to host two major NASCAR events as part of their Cup Series.
We’re about 77 years old. We’ve had some of the greatest racers of all times race right here. Dale Earnhardt, Richard Petty, Bobby Allison. We’ve had amazing American racing right here in our backyard. -Lori Waran
The Hidden Gem of Richmond: More Than Just Races
Richmond Raceway is indeed a hidden gem, boasting 100 acres of excitement. With four expo halls and a 6,500-seat amphitheater hosting 15 to 20 concerts annually, the venue draws over a million visitors each year. But it’s not just about the concerts or the consumer events; it’s about the community coming together to create unforgettable experiences.
Night Racing Under the Lights: A Spectacle to Behold
The NASCAR Cup Series, the keynote of the raceway events, promises an electrifying experience with night races under the lights – a feature that holds a special place in the hearts of race fans. The events are not just about the race; they are prime-time spectacles that put the region on a national stage. “We’re going to put our region on a national stage,” says Lori, emphasizing the pride and excitement of hosting such prestigious events.
The Action Track: A Venue Like No Other
What sets the Richmond Raceway apart? It’s affectionately known as “the action track.” Here, the excitement is palpable, with the entire track visible from any seat, bringing fans up close to the adrenaline-fueled action. This unique feature, coupled with the track’s storied history and legendary races, makes it a special place for racing aficionados and newcomers alike.
A Family Affair: The Inclusive NASCAR Experience
The raceway experience goes beyond the track, offering a plethora of activities that cater to all family members. From s’mores and bonfires to fan zones, food trucks, and movie nights, the raceway ensures that there’s something for everyone. “It’s not what you always expect the racing event experience to be. It can be, but it can also be something very special for you to share with your families,” Lori points out.
Accessible Athletes: Meeting the Racing Stars
The accessibility of NASCAR athletes is unmatched in sports. Fans have the unique opportunity to meet and greet their favorite racers in autograph sessions before they gear up for the race. This level of fan engagement is rare in sports, and it’s something the raceway takes pride in offering.
Dispelling Myths and Embracing Inclusivity
Lori also addresses misconceptions about the sport, highlighting the raceway’s commitment to inclusivity. With recent policy changes like the ban on the Confederate flag, Richmond Raceway is setting an example for welcoming environments in all sports venues. “We want to make sure that all audiences feel welcome when they arrive,” states Lori.
A Call to Action: Support Local, Revel in National Pride
The Richmond Raceway’s impact on the local economy is significant, and local support is crucial. Attending events at the raceway is not just about enjoying the races; it’s about contributing to the local economy and maintaining the region’s status as a prime sports destination. “If we don’t show up and show off, then the opportunity may go away,” Lori warns, urging local fans to be part of the raceway’s success.
- Discover Hidden Entertainment: Beyond the races, explore the myriad events that make the Richmond Raceway a year-round hub of entertainment.
- Experience Night Racing: Feel the unique thrill of NASCAR races under the bright lights, an experience that elevates the sport to a whole new level.
- Family-Friendly Fun: Racing is a family affair at the Richmond Raceway, with diverse activities designed to engage attendees of all ages.
- Inclusivity and Progress: Learn how the raceway is leading the charge in creating an inclusive environment for fans from all walks of life.
- Local Support, National Impact: Understand the importance of supporting local events that place Richmond on the national stage and bolster the regional economy.