The Transformative Power of Flexible Workspaces With Gather

Polly White

Welcome to another episode of The RVA Small Business Show with your host Joan Bowling. In today’s segment, we are joined by Polly White, Founder and COO of Gather Workspaces.

Gather is a hospitality company that provides flexible, professional office space to organizations and teams from one to 100.

If people are coming to us from other commercial space, they’re usually coming to us because they want that level of flexibility that we give. -Polly White

The Allure of Flexibility

Have you ever considered the impact your work environment has on your creativity, focus, and overall output? Investing in the right work setting is more than just a practical choice—it’s a strategic business move. Gather Workspaces, for instance, provides flexible, professional office spaces to a diverse range of professionals and companies, from individuals to teams of a hundred. But what really draws people to these spaces?

A Melting Pot of Professionals

At the heart of flexible workspaces like Gather is the community. It’s about more than just office space—it’s about connections, possibilities, and a shared sense of purpose. These environments cater primarily to small business owners and solopreneurs, offering them built-in networking opportunities and a culture that fuels productivity and growth. As Polly White, founder and COO of Gather, puts it, “I don’t have to create the culture, because you already have.” This sentiment rings true for many managers and team leaders who find value in the pre-established, vibrant community spirit of such spaces.

Beyond the Open Plan

Contrary to the common perception of co-working spaces as large, open-plan areas, establishments like Gather offer a variety of private offices and suites. With seven locations and approximately 170,000 square feet of space serving almost 3,000 members, the scope of Gather’s offering is vast. From privacy and professionalism to the flexibility of short-term commitments, these workspaces provide an attractive alternative to traditional commercial leases.

Seeking More than Just Space

When people choose a flexible workspace, they’re often looking for a solution to specific pain points. For those working from home, the distractions of domestic life can hamper productivity. In a professional space, however, the focus shifts back to work. Others seek the ability to scale up or down within the same environment, avoiding the hassles of long-term leases and fixed spaces.

Sampling the Experience

How does one decide if a flexible workspace is the right fit? Most offer options like free day passes, allowing prospective members to experience the environment, amenities, and community firsthand. This try-before-you-buy approach is crucial for those considering making the switch to a more structured yet adaptable work setting.

The Role of Community Managers

Imagine having a business concierge at your fingertips. That’s the role of community managers in flexible workspaces. They’re not just administrators; they’re connectors, event planners, and problem solvers. They take the time to know every member—not just their names or businesses, but their hobbies, needs, and aspirations. This deep personal understanding enables community managers to foster a network wherein members can easily find the resources and collaborations they need.

A Wealth of Amenities

It’s not just about a desk and a chair. Workspaces today offer a plethora of amenities designed to cater to the needs of modern professionals. Podcast studios, professional shredding services, and wellness rooms are just a few of the perks that can elevate the daily work experience. Moreover, with inclusive memberships that cover internet, printing, and even coffee, members can budget with certainty, knowing there are no hidden costs.

Events and Networking Opportunities

The daily grind can be isolating, but in a community-focused workspace, the end of the workday brings opportunities for relaxation and networking. From happy hours to social gatherings, the events are designed to strengthen the community bonds and provide valuable networking opportunities in a more informal setting.

Embracing the Workspace Revolution

Flexible workspaces like Gather are revolutionizing the way we think about our professional environments. They are redefining how we work, connect, and grow our businesses. If you’re considering a change, why not explore the possibilities that such spaces offer?

Key Takeaways

  1. The Right Environment Matters: Your workspace influences your productivity, creativity, and networking potential.
  2. Community is Key: Flexible workspaces offer a sense of community that can greatly benefit small businesses and solopreneurs.
  3. Flexibility is King: The ability to scale up or down without changing your address or committing to long-term leases is a game-changer.
  4. Try Before You Commit: Utilize day passes to get a feel for the workspace and its offerings.
  5. Amenities Galore: From podcast studios to wellness rooms, modern workspaces are designed to support all facets of your business life.

Connect with Polly White

Connect with Gather
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Curious about experiencing Gather for yourself? Visit

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