Navigating Card Processing for Small Businesses with Virginia Card Services

Barty Bryant

Welcome to another episode of The RVA Small Business Show with your host Joan Bowling. On this BNI-Central Virginia Member Spotlight, we are joined by Barty Bryant, Area Manager, with Virginia Card Services.

The team at Virginia Card Services serves merchants with local sales and support to ensure the highest level of merchant satisfaction.

I would not recommend anyone buy card services from someone who has not been doing it for at least five years because it is so complex. -Barty Bryant

The Human Touch in a Digital World

In an age where automated customer service has become the norm, the value of human interaction cannot be overstated. Imagine a service where, instead of being a faceless account number, you’re a valued customer whose needs and concerns are addressed personally and promptly. That’s the kind of difference a locally-focused, customer-oriented card processing service can make.

Virginia Card Services, as featured on the RVA Small Business Show, exemplifies this approach. As Barty Bryant, Area Manager, puts it, they are “in the customer service business,” and just happen to do card processing. This isn’t just a clever tagline; it’s their business philosophy.

What Sets Personalized Card Services Apart?

When you partner with a service like Virginia Card Services, you’re not just another merchant; you’re part of a community. They offer:

  • A Personal Touch: Real people answer your calls and address your issues promptly.
  • Local Support: They understand the local market and can provide tailored solutions.
  • Flexibility: Services are customized to fit your unique business needs.
  • Transparency: No hidden fees or surprises – everything is laid out in a detailed presentation.

Resolving Complexity with Simplicity

Payment processing can be complicated. Between ensuring PCI compliance and integrating multiple payment methods, it’s easy to get overwhelmed. A dedicated service provider can take the complexity out of the equation, dealing with technical details so you don’t have to.

For example, have you ever considered the impact of a payment method’s settlement time on your books? Or how the choice between fast food versus restaurant classification can save you thousands in processing fees? These nuances matter, and a personalized service is equipped to navigate them for you.

The Future of Payment Processing

The future is digital, and payment processing is no exception. Innovative solutions like single-use cards are gaining traction for their security and efficiency. This method allows for a one-time transaction with a unique card number, reducing the risk of fraud and streamlining the payment process.

Gift cards are another tool in the merchant’s arsenal, serving both as a new customer acquisition strategy and a source of upfront cash flow. The fact that a significant percentage of gift card values go unredeemed is an open secret that can boost your bottom line.

The Value of Experience

Nothing substitutes for experience, especially in a field as intricate as payment processing. Barty’s two decades in the industry give him a perspective that’s invaluable to merchants. This experience translates to better customer service, informed advice, and ultimately, cost savings for your business.

What’s In It for You?

You deserve a payment processing partner that doesn’t just process transactions but enhances your entire business operation. From the initial setup to ongoing support, the right service can make a world of difference in how you handle your finances and serve your customers.

Key Takeaways

  1. Prioritize Personal Service: Choose a payment processor that offers real human support.
  2. Demand Custom Solutions: Your business is unique; your payment processing should be too.
  3. Embrace the Digital Shift: Stay ahead of the curve with innovative payment methods.
  4. Value Experience: Benefit from the insights and savings that come from seasoned professionals.

Connect with Barty Bryant

Click here to learn more about BNI-Central Virginia.

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