How To Use The Power of Media To Transform Your Business

Jim Fitzpatrick

Welcome to Meet The Experts with your host Cory Mosley. In today’s segment, we are joined by Jim Fitzpatrick, Co-Founder of of America’s Small Business Network.

Jim and the team at ASBN mission is simple: to provide SMB’s with the knowledge, insights, and resources they need to run their businesses better.

Embracing the Entrepreneurial Spirit

Jim’s tale is one not just of success, but of continuous evolution and an indefatigable spirit to trailblazer new paths. The inception of ASBN, a platform dedicated to aiding entrepreneurs and small business owners navigate the choppy waters of business, stemmed from Jim and his wife Bridget’s desire to fill a gaping void in the marketplace. According to Jim, “for myself for the last 40 years of my life,” entrepreneurship has been a constant quest for finding where the next opportunity lies and daring to seize it, no matter how uncharted the territory might seem.

But how do you make such forward leaps in a space as dense and ever-changing as the media realm? For Jim and Bridget, the answer was simple: provide value through unparalleled content tailored specifically to the needs and aspirations of small business owners.

Venturing into the Unknown with Bold Assurance

Jim’s story is a compelling testament to the power of fearless entrepreneurship. Venturing into the media business with no prior experience in broadcasting, journalism, or even basic videography, Jim and Bridget exemplify what it means to learn on the go, leaning on resources like the “school of Google” to build from scratch a network that today stands as a beacon for small businesses nationwide. As Jim puts it, “we knew nothing about the media business. Nothing…But [we said], I think we can do this. We can figure this out.”

At the heart of Jim’s philosophy is a deep-seated belief in the transformative power of media for business growth. He underscores the importance of visibility and representation in today’s digital-first world where “people believe in something that they’re seeing.” Through professional video interviews and features, ASBN gives businesses the platform and credibility needed to elevate their brand and connect with their target audience more personally and persuasively.

Looking Outside to Forge Ahead

One of Jim’s key pieces of advice for business owners looking to scale is to possess the capability to step outside the day-to-day operations and perceive your business from an external vantage point. Often, internal problems or areas for improvement are invisible from the inside, lost in the daily hustle or smothered by operational biases. Borrowing insights from Marcus Lemonis of “The Profit,” Jim emphasizes the need for this outside-in perspective, noting, “You can’t see the forest from the trees.”

Moreover, in discussing the future of media and its role in business, Jim stresses the importance of adapting to the changing media landscape, highlighting partnerships with streaming platforms like Roku, Apple TV, and Fire TV. The aim is to be present wherever the audience is, maximizing the reach and impact of your message.

Key Takeaways

  1. Spot Opportunities in Unprecedented Territories: Jim and Bridget Fitzpatrick’s entry and success in the media industry remind us that sometimes, the best opportunities lie in zones we know least about. It’s about spotting a need and daring to meet it.
  2. Leverage Media for Business Growth: In today’s digital age, the right media exposure can significantly bolster your business’s credibility and brand awareness, driving growth and opening new avenues for customer engagement.
  3. Adopt an Outside-In Perspective: To truly scale your business, periodically view it from an outsider’s lens. This helps identify gaps and implement changes that can lead to transformational growth.
  4. Stay Ahead of the Changing Media Landscape: As media consumption habits evolve, ensuring your business’s presence across multiple platforms can significantly amplify your reach and influence.

Connect with Jim Fitzpatrick
LinkedIn
ASBN Website

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